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Your Customized Quiz Report
According to your answers you showed that you have the right mindset to take control of your real estate lead generation.
One of the most critical mindsets in real estate lead generation, but marketing in general, is that there is no failure, only testing.
This means you know that starting with a real estate lead generation campaign, which works right from the start, is far from usual.
Yes, you can get lucky, and it can happen.
But even if you are lucky, a campaign that works today doesn’t necessarily work tomorrow.
So the testing mindset will keep you flexible no matter what happens.
You also understood that no marketing channel is free and will take its time until it gets you reliable results.
So you know you need to set a monthly budget aside to carry out the different lead generation tests with varying marketing channels until you get reliable results.
You also understood that you need a runway or lead time until you see the first results.
You also don’t consider the money you spend for the different lead generation tests as a loss but as an investment.
This is the correct mindset because, indeed, it is an investment.
Of the money you spend, even if you don’t get results first, you will get essential feedback data from the market that can help you move in the right direction with the proper adjustments.
You also prefer to control your real estate lead generation and don’t want to rely on marketing agencies or lead providers.
That’s a good risk assessment because I know of many real estate agents that had Realtor.com as their primary lead source, paying per lead upfront, but then they took over Opcity, and now you pay a referral fee at closing.
The ones not wanting to pay upfront like it, and others that prefer spending upfront don’t because they don’t want to split their commissions further.
So if you depend on one primary lead source that is done for you, others can make decisions that directly impact your bottom line.
You understood that outsourcing lead generation can be comfortable, but it also can get risky if you solely depend on it alone.
So if you want to do it independently, you may want to learn about…
- A clever approach to reducing your risk of hemorrhaging thousands of dollars by trying to make a real estate marketing channel work over several months that you shouldn’t have started with to begin with… Do it in under just one hour.
- A near-instant way to make a high-odds decision on what real estate marketing channel to focus on based on your individual goals, constraints, experience level, preferences, and more