Economics & Strategy

Due to the rise of Chat GPT, public awareness of AI solutions has significantly increased.  And the real estate industry has seen its fair share of technological advancements, including integrating artificial intelligence. It can potentially revolutionize the buying...

Since real estate marketing and lead generation are competitive, you must often stand out. With the latter real estate influencer marketing can help, a tactic that combines native advertising and referral marketing to promote your real estate services via trusted...

I stumbled again upon cookie-cutter content about real estate leads for new agents this time.  You can read long lists of unstrategic tips, mentioning various marketing channels and lead generation methods. Still, few are relevant or viable to new real estate...

Most of the content you find about home builder marketing isn't about marketing. It's about advertising tactics. You get long lists of tips without any strategic thinking behind them on generating leads, and that's usually it. But these tips about home builder...

Are you a real estate professional looking to streamline lead management and deals and increase conversion rates? In that case, you may have come across real estate pipelines. They help prioritize efforts and focus on the most promising leads. This is just one aspect...