Economics & Strategy
Betting Everything on Organic YouTube Traffic? Brace Yourself for Impact
In digital marketing, things can change pretty fast. That's why I try to constantly have my ear to the ground for you. And what I will share today is still rumor-based. But this rumor makes sense when you look at what Google has been doing in the past six months with...
The 11 Real Estate Lead Gen Areas Where You Might Leave Money on the Table
There are 11 lead gen areas where you might leave money on the table at this very moment. And in some shape or form, many website owners do. So it’s not just real estate pros using their websites to generate leads. If you use your real estate website to generate...
Why Real Estate Conversion Rates Are 6-Times Below Average
Did you know that the average lead conversion rates of real estate websites are actually pretty bad? For a few months now, I've been trying to find a likely reason for this. But how bad is the lead conversion rate on real estate websites? According to this source,...
How to Manage Your Apartment Advertising Campaign
Traffic for apartment ads isn't everything. Also, think about your ad's conversion rate. Because a higher conversion rate means more leads. What can you do? Communicate your apartment's benefits with good sales copy. If you don't know your apartment's benefits, you...
Finding Marketing Channels for Apartment Advertising
You can either use the traffic of others or generate your own. That’s the case for real estate marketing channels (actually the case for all marketing channels), However, strictly speaking, there isn't much difference between the two approaches. Because if you use...
How to Craft the Right Messaging for Apartment Advertising
In several articles, I have discussed why a unique selling proposition (USP) is vital: Writing expired listing letters How to write a real estate marketing plan. Ideally, you already know your USP. Why? It’s something you want to have right from the start when you...