Economics & Strategy

There are many websites out there discussing the “best” real estate marketing courses without defining what ‘best’ actually means. And some don’t necessarily include actual courses but just links to blogs or email opt-in pages with free giveaways. Other courses, even...

Do you think of yourself as an introvert, but would still like to be in the real estate business? Or maybe you doubt that you should be there in this case? Some people think that the real estate business is exclusively made for extroverts. And especially when it comes...

Guerrilla marketing is often overlooked in the real estate industry, and many think that only larger brands can do it. This is understandable because the campaigns that get large media coverage often look quite elaborated. But...

There is no doubt that books can give you inspiration and new ideas, and the same is true when it comes to real estate marketing. In this article, I will give you an overview of 26 real estate marketing books that can give you an edge in your real estate business. I...

Having a real estate website is one thing, but knowing how well it does and where it could be optimized is something else. If you don’t know how your website is doing, you will fly blindly and miss many opportunities to improve it and increase its lead generation...

Do you like to use marketing channels and strategies that might already be obsolete? I am quite sure that no one does, and this is where the term “cutting edge” comes in. I know it can be annoying to always maintain yourself up to date, so you don’t lose a potential...