Economics & Strategy

When looking for ways to generate real estate leads, you may have stumbled upon Snapchat as one of the newer social media platforms. While TikTok currently receives slightly more public attention, Snapchat is still well and alive. So, the next question you may have is...

Real estate farming is often misunderstood and only reduced to geographic farming. There are many different tactics floating around on the web, and some are better ordered, and some less. And if you just throw these tactics one after another against the wall like...

Real estate farming is traditionally associated with targeting a specific geographic area of buyer or seller prospects to generate leads and then nurture them to convert into customers. However, in times of digital marketing, there is much more to it. So, in this...

This is not the cookie-cutter article giving you a mix of different superficial ways to generate real estate buyer leads and then leaving you in doubt about which one to use first. No, this one is different. It will leave you with a method of how you can approach the...

The housing recession doesn't exist and will never exist. Why? It's an invented term by different media outlets. What can exist is a housing market downturn and/or a recession. Keep focusing on real estate seller lead generation during a recession or a housing market...

If you take on commercial real estate lead generation the same way as residential real estate lead generation, you will be up for a surprise. Things often work differently regarding commercial property sellers compared to the residential market. The decision process...