Conversion

Real estate signs are still an offline marketing tool for many real estate professionals to draw attention to a particular property for sale. And using them as a marketing or advertising method is not that easy to track performance wise as online advertising. But the...

No one likes to overspend when preparing the sale of a house. When it comes to upgrades, many things can be overdone. So, the question about what the most important room is when selling a house is a good one. By knowing the answer, you will know which rooms to focus...

Cold calling is a controversial topic and not only in the real estate industry. Many hate it because you have to get out of your comfort zone and have to deal with many rejections. But for many, it can also work. So does cold calling work in real estate? With cold...

The statistics tell it and there is no doubt that every day the consumption of online video becomes more and more popular and widespread. So, you have the full right to ask yourself what all the ‘hype’ about videos in the online marketing world is about and if video...

Wouldn’t it be a magical situation if from 100 potential home buyers after a showing you could close all of them basically on the doorsteps of their future home? Sometimes, it’s nice to dream, and there are those exceptions were you don’t need any follow up after a...

Are the ‘conventional’ real estate lead magnets dead? How well do the typical market reports or lists of homes under $200k and other real estate lead magnet ideas really convert? I asked myself these question for this article and you might ask yourself this too....