Conversion Optimization
Sales Copy for Real Estate – The Ultimate Guide for Better Conversions
Do you have something slightly resembling a real estate sales funnel where the written word is involved? Maybe it’s a real estate landing page, a video script for a video you are preparing, or a PPC ad? Or maybe it’s a real estate business card, door hangers, or a...
Real Estate Landing Pages – A Performance-Based Guide
Not all real estate landing pages are created equally, and some are called landing pages but are only a distant resemblance to what a landing page should actually be. Many are more of the same and don't implement conversion rate increasing elements that they could if...
Does Door Knocking Work in Real Estate? [Crunching Numbers]
There are many different real estate marketing and prospecting methods out there, and nowadays you will usually hear more about digital marketing methods rather than traditional ones such as door knocking. Maybe you are on the fence and have heard about door knocking...
Do Just Sold Postcards for Real Estate Even Work?
“Just Sold” postcards for real estate are a popular marketing method among real estate agents. And should you ponder the idea of starting such a campaign or improving an existing one, you might wonder whether they even work. As a whole and based on the general...
The Best Phone Camera for Client-Converting Real Estate Photography
Many professional photographers would still cough at the idea that professional photos could be taken with a phone camera. But the tides are turning a bit and even more and more photographers switch to phone cameras, at least as a backup. As a real estate...
What Exterior Color Makes a House Sell the Fastest?
As a real estate professional or an independent seller, it is understandable that you don’t want your house to be a shelf warmer when it hits the market. So, to avoid that, a good idea is to look at different tactics how to improve or rather reduce the time on the...