The Real Estate Mailer Performance Guide [Ideas, Costs & Companies]

by Tobias Schnellbacher | Conversion & Sales, Offline Advertising

When researching the topic of real estate mailers, you can often read about them being inexpensive and effective for real estate lead generation. This sounds nice at first, but I wanted to see what there is to it and how effective they are by looking at marketing...

Driving for Dollars – Does It Work? [Including Success Rates]

by Tobias Schnellbacher | Economics & Strategy, Offline Advertising, Tools & Reviews

More than real estate agents, real estate investors might have heard about driving for dollars as a method to find (motivated) sellers. Before you jump into your car and drive into a particular geographic area, you may ask yourself if this is something worthwhile....

Real Estate Business Cards – 9 Facts You Need to Know

by Tobias Schnellbacher | Conversion & Sales, Offline Advertising

If done right, using real estate business cards and leaving them in the right places can be a great way to generate leads. With an average response rate of 12%, this marketing method shouldn’t be ignored and can actually compete with digital marketing methods....

Does Calling Expired Listings Work?

by Tobias Schnellbacher | Conversion & Sales, Offline Advertising

So, you are on the fence about calling expired listings.  Depending on your sales skills and how well you can handle rejections, it can be an option worth pursuing to acquire more property listings. But, of course, it is understandable if you want to find out...

Does Door Knocking Work in Real Estate? [Crunching Numbers]

by Tobias Schnellbacher | Conversion & Sales, Conversion Optimization, Economics & Strategy, Offline Advertising

There are many different real estate marketing and prospecting methods out there. Nowadays, you will usually hear more about digital marketing methods than traditional ones, such as door knocking. You may be on the fence and have heard about door-knocking for real...

Real Estate Door Hangers – Do They Work for Realtors?

by Tobias Schnellbacher | Offline Advertising, Traffic

So you want to do a real estate marketing campaign with door hangers. If done right, this can be a promising offline marketing channel to generate real estate leads. But before you start, you might wonder if they even work and are worth your time and money.  No...