by Tobias Schnellbacher | Marketing Planning & Strategies
If you look for information about generating real estate leads, you will undoubtedly stumble upon many different articles and videos that will provide you with a nice and long list of ideas. There can often be more than twenty ideas from which you are left to choose,...
by Tobias Schnellbacher | Marketing Planning & Strategies
Entering the world of CRMs, especially real estate CRMs, can be overwhelming. There is even a large share (not the majority, though) of real estate professionals who do not know what CRM is in the first place. So, when you haven’t dealt much with real estate...
by Tobias Schnellbacher | Economics & Strategy, Marketing Planning & Strategies
Using your professional-looking real estate email address can have many different benefits regarding conversion rates and risk mitigation. A real estate agent’s email address from a free Yahoo, Gmail, or Hotmail account usually doesn’t cut it. The reasons...
by Tobias Schnellbacher | Marketing Planning & Strategies
One thing is knowing that real estate email marketing is beneficial to lower costs per lead, and another thing is finding real estate email ideas and what content to use in an email sequence. You can find loose real estate email ideas all across the web. However, you...
by Tobias Schnellbacher | Content Marketing & SEO, Marketing Planning & Strategies
“You should try content marketing for real estate.” This is the kind of recommendation you might have heard in different versions already. But how do you actually create a content marketing strategy for real estate? 1) Know the problems and pain points of...
by Tobias Schnellbacher | Marketing Planning & Strategies
Nowadays, the real estate industry has seen immense growth in digital marketing and promotional strategies. As it’s estimated that around 67% of home buyers and renters turn to the Internet while they are looking to purchase or rent a new property, using digital...