by Tobias Schnellbacher | Economics & Strategy, Marketing Planning & Strategies
If you take on commercial real estate lead generation the same way as residential real estate lead generation, you will be up for a surprise. Things often work differently regarding commercial property sellers compared to the residential market. The decision process...
by Tobias Schnellbacher | Marketing Planning & Strategies
“Let me think about it,” were Chris’ last words. They weren’t the last words of a dying man but the ones of a seller prospect who was about to hang up the phone on a real estate agent. Due to the current market situation, seller leads are...
by Tobias Schnellbacher | Conversion Optimization, Marketing Planning & Strategies, PPC Advertising
This article will buck the trend about Facebook Ads for real estate. For a long time, I have been observing and reading all the great things about real estate leads from Facebook and how popular this platform is for real estate professionals. For the sake of...
by Tobias Schnellbacher | Conversion & Sales, Marketing Planning & Strategies
Imagine there was a world with only one type of real estate lead. You run a real estate lead generation campaign, get all the contact information, and then call the prospect. The prospect immediately answers the phone, and you can send over a listing agreement after a...
by Tobias Schnellbacher | Marketing Planning & Strategies
Similar to divorce leads, focusing on generating probate real estate leads can be smart if done strategically with a focus on generating referral leads via B2B approaches. Sure, it can also be done directly with the methods you may have found already on other websites...
by Tobias Schnellbacher | Conversion & Sales, Marketing Planning & Strategies
Getting real estate leads via referrals can significantly reduce your costs per lead and increase your profits. But there’s more. According to marketing performance statistics I worked out in this article, these leads often have a much higher quality than other...
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