Real Estate Niches, and How to Get a Profitable One

by Tobias Schnellbacher | Economics & Strategy, Trends & Markets

Taking advantage and focusing on a particular real estate niche can be very beneficial. It can also increase your chances of success if you are not already a huge company that caters to a broader market. This article will give you the general definition of a real...

Real Estate Lead Cost – Should Realtors Buy Leads?

by Tobias Schnellbacher | Conversion & Sales, Economics & Strategy

If you are or are about to be a realtor, you probably would like to know more about real estate lead costs. Depending on many variables and factors, primarily your real estate marketing channels, your sales skills (including copywriting), and thus the conversion...

Is Real Estate the Best Sales Job?

by Tobias Schnellbacher | Conversion & Sales, Economics & Strategy

Are you thinking of getting into real estate, or maybe you are already into it, but in a phase where you doubt if you are on the right track? Then you might be wondering if real estate is the best sales job. Having a real estate sales job as a realtor checks all the...

The Market Leader Review with a Performance Based Take

by Tobias Schnellbacher | Economics & Strategy

Are you looking for a complete Market Leader Review that doesn’t shy away from some negative aspects? Then this article will be for you. You will learn about what Market Leader is, what products it includes, Market Leader’s pricing, how its lead...

Does Door Knocking Work in Real Estate? [Crunching Numbers]

by Tobias Schnellbacher | Conversion & Sales, Conversion Optimization, Economics & Strategy, Offline Advertising

There are many different real estate marketing and prospecting methods out there, and nowadays you will usually hear more about digital marketing methods rather than traditional ones such as door knocking. Maybe you are on the fence and have heard about door knocking...

The Partially Controversial eXp Realty Business Model

by Tobias Schnellbacher | Economics & Strategy, Marketing Planning & Strategies

Choosing a brokerage that is most suitable for you as a realtor is an important decision, especially at the beginning of your realtor career. So, in this context, you might have already heard about the cloud-based brokerage called eXp Realty and you’re now a bit on...