Real Estate Farming How To [Short & Sweet Strategy Guide]

by Tobias Schnellbacher | Economics & Strategy, Marketing Planning & Strategies

Real estate farming is often misunderstood and only reduced to geographic farming. There are many different tactics floating around on the web, and some are better ordered, and some less. And if you just throw these tactics one after another against the wall like...

What is Real Estate Farming & Does it Really Work?

by Tobias Schnellbacher | Economics & Strategy, Marketing Planning & Strategies

Real estate farming is traditionally associated with targeting a specific geographic area of buyer or seller prospects to generate leads and then nurture them to convert into customers. However, in times of digital marketing, there is much more to it. So, in this...

How to Get Buyer Leads in Real Estate [No Tire Kickers]

by Tobias Schnellbacher | Economics & Strategy, Marketing Planning & Strategies

This is not the cookie-cutter article giving you a mix of different superficial ways to generate real estate buyer leads and then leaving you in doubt about which one to use first. No, this one is different. It will leave you with a method of how you can approach the...

The Housing Recession Lead Gen Blueprint

by Tobias Schnellbacher | Economics & Strategy, Marketing Planning & Strategies

The housing recession doesn’t exist and will never exist. Why? It’s an invented term by different media outlets. What can exist is a housing market downturn and/or a recession. Keep focusing on real estate seller lead generation during a recession or a...

Commercial Real Estate Lead Generation Without Pitfalls

by Tobias Schnellbacher | Economics & Strategy, Marketing Planning & Strategies

If you take on commercial real estate lead generation the same way as residential real estate lead generation, you will be up for a surprise. Things often work differently regarding commercial property sellers compared to the residential market. The decision process...

“Dreamer-Kicking” Real Estate Lead (Dis)Qualification Questions

by Tobias Schnellbacher | Conversion & Sales, Economics & Strategy

If you are wasting time with real estate leads, one reason is likely not (dis)qualifying them enough. This article will show you how the proper real estate lead qualification can make you more money, even though your cost per (unqualified) lead goes up. I will use an...