by Tobias Schnellbacher | Conversion Optimization, Marketing Planning & Strategies
You could grow your real estate email list like a weed on steroids if you offered one ounce of gold for each email address and name. In the world of high seven-figure sales, this may even be a viable option, provided the free offer is relevant enough for the prospects...
by Tobias Schnellbacher | Conversion Optimization, Marketing Planning & Strategies, PPC Advertising
This article will buck the trend about Facebook Ads for real estate. For a long time, I have been observing and reading all the great things about real estate leads from Facebook and how popular this platform is for real estate professionals. For the sake of...
by Tobias Schnellbacher | Conversion & Sales, Conversion Optimization
There are many cookie-cutter real estate letter templates and samples out there that you can either get for free or pay for. At first glance, that’s a great way for busy real estate professionals to produce content fast and start running whichever direct mail...
by Tobias Schnellbacher | Conversion & Sales, Conversion Optimization
Do you have something slightly resembling a real estate sales funnel where the written word is involved? Maybe it’s a real estate landing page, a video script for a video you are preparing, or a PPC ad? Or maybe it’s a real estate business card, door...
by Tobias Schnellbacher | Conversion & Sales, Conversion Optimization
Not all real estate landing pages are created equally, and some are called landing pages but are only a distant resemblance to what a landing page should actually be. Many are more of the same and don’t implement conversion rate increasing elements that they...
by Tobias Schnellbacher | Conversion & Sales, Conversion Optimization, Economics & Strategy, Offline Advertising
There are many different real estate marketing and prospecting methods out there. Nowadays, you will usually hear more about digital marketing methods than traditional ones, such as door knocking. You may be on the fence and have heard about door-knocking for real...