Tools & Reviews
How to Get Free Real Estate Leads (Spoiler: You Can’t)
Someone telling you there are free ways to get real estate leads either isn’t honest or hasn’t thought it through yet. Why? When we dive deeper into what "free" means, we can see it's not as straightforward as it might seem at first glance. Time Investment The most...
What Makes a Real Estate Niche Profitable?
Let’s first look at how Investopedia defines "profitable.” “While profit is an absolute amount, profitability is a relative one. It is the metric used to determine the scope of a company’s profit in relation to the size of the business. Profitability is a measurement...
12 Monthly Direct Mail Ideas for Real Estate (from 254)
I already explored the topic of monthly real estate mailers. It was in my article “Finding the Cheapest Provider for Automated Real Estate Postcards." It takes a nurturing email campaign offline and applies it to direct mailing. Like nurturing campaigns, it’s not...
10 Real Estate Mailer Companies for Realtors 2024
There are several real estate mailer companies for realtors with different pricing options. So, in the below table, you will find ten companies you may want to keep in mind. Some include postage in their pricing, and others only...
25 Surprising Statistics About Real Estate Direct Mail
The following 25 surprising statistics will help you improve your real estate direct mail campaign results. 10 Direct Mail Statistics for Different Generations Someone invented the idea that Gen-Z were born between 1997 and 2012. This generation perceives direct...
Real Estate Mailer Ideas that “Work” [Examples Analyzed]
It’s a bit paradoxical to discuss real estate mailer ideas that work. Why? You may know some marketing gurus on YouTube that throw around one hundred dollar bills using a cash cannon. Most of the time, these are Ponzi schemes, but that’s for another topic. They often...