Tools & Reviews
What You Don’t Measure in Real Estate Marketing…
I’ve been an avid gym goer for many years now. You could also call me a fitness nerd. If I had a bit more time at hand, I may also be in this industry in some shape or form. So I know a thing or two about the whole nutrition and muscle-building world. And a few weeks...
What a Worn-Out Flight Attendant Has to Do with Your Real Estate Lead Gen ROI
So I spent a few weeks in Europe and on my way back I had a layover in Atlanta. I like the Atlanta airport. It's one of the most organized and efficient ones I know in the U.S. I like to observe people when I am in a place like an airport or train station. That...
Betting Everything on Organic YouTube Traffic? Brace Yourself for Impact
In digital marketing, things can change pretty fast. That's why I try to constantly have my ear to the ground for you. And what I will share today is still rumor-based. But this rumor makes sense when you look at what Google has been doing in the past six months with...
The 11 Real Estate Lead Gen Areas Where You Might Leave Money on the Table
There are 11 lead gen areas where you might leave money on the table at this very moment. And in some shape or form, many website owners do. So it’s not just real estate pros using their websites to generate leads. If you use your real estate website to generate...
Why Real Estate Conversion Rates Are 6-Times Below Average
Did you know that the average lead conversion rates of real estate websites are actually pretty bad? For a few months now, I've been trying to find a likely reason for this. But how bad is the lead conversion rate on real estate websites? According to this source,...
How to Manage Your Apartment Advertising Campaign
Traffic for apartment ads isn't everything. Also, think about your ad's conversion rate. Because a higher conversion rate means more leads. What can you do? Communicate your apartment's benefits with good sales copy. If you don't know your apartment's benefits, you...
