Offline Advertising
The Surprising Link Between Weight Loss Struggles and Real Estate Lead Gen Success
Today I may not surprise you just once, but twice. About ten days ago or so, I came across a slightly shocking piece of information. As you may know, I am also a bit of a fitness nerd, and I stay up-to-date with all things exercise and nutrition. What I found was...
Performance Risks of “Marketing ROI Black Boxes” for Real Estate and other Industries
There is something many biased sources (e.g., content marketing and SEO agencies) “forget” to tell you: Ranking content doesn’t bring in organic traffic forever. Yes, if that were true, it would be a great ROI long-term. And there were indeed times when never having...
What You Don’t Measure in Real Estate Marketing…
I’ve been an avid gym goer for many years now. You could also call me a fitness nerd. If I had a bit more time at hand, I may also be in this industry in some shape or form. So I know a thing or two about the whole nutrition and muscle-building world. And a few weeks...
What a Worn-Out Flight Attendant Has to Do with Your Real Estate Lead Gen ROI
So I spent a few weeks in Europe and on my way back I had a layover in Atlanta. I like the Atlanta airport. It's one of the most organized and efficient ones I know in the U.S. I like to observe people when I am in a place like an airport or train station. That...
Betting Everything on Organic YouTube Traffic? Brace Yourself for Impact
In digital marketing, things can change pretty fast. That's why I try to constantly have my ear to the ground for you. And what I will share today is still rumor-based. But this rumor makes sense when you look at what Google has been doing in the past six months with...
The 11 Real Estate Lead Gen Areas Where You Might Leave Money on the Table
There are 11 lead gen areas where you might leave money on the table at this very moment. And in some shape or form, many website owners do. So it’s not just real estate pros using their websites to generate leads. If you use your real estate website to generate...
