by Tobias Schnellbacher | Feb 10, 2024 | Marketing Strategies, Targeting & Demographics
As I outlined in my article, “How to Find Your Ideal Real Estate Clients,” the same principles apply for your apartment advertising. I will provide a brief recap here. Identifying your target audience and ideal clients is like choosing who to send...
by Tobias Schnellbacher | Feb 9, 2024 | Marketing Strategies, Strategies
Most articles on the subject don’t focus on the ‘best’ methods but rather on the various tactics available. They offer many methods and ideas for advertising but don’t identify the best way. To find the best way, we must first define the...
by Tobias Schnellbacher | Feb 2, 2024 | Marketing Strategies, Strategies
There is also a whole business model around real estate referrals. The main focus is to earn a referral fee from a closed real estate transaction. Let’s say a licensed real estate professional or agent specializes in generating buyer leads. The main aim is to...
by Tobias Schnellbacher | Jan 23, 2024 | Lead Generation & Nurturing, Strategies
As you may have read in my article, there is always a risk when it comes to referrals. It’s the risk of becoming an “outcast” as the referee. The one referring always wants the potential reward weight more than the risk of becoming an...
by Tobias Schnellbacher | Jan 20, 2024 | Persuasion and Conversion, Strategies
So, why do people refer someone or something to others in the first place (including sellers and buyers)? It’s part of human psychology. This “something” is the social connection (source). What happens in this dynamic of social connection explains...
