by Tobias Schnellbacher | Jan 19, 2024 | Lead Generation & Nurturing, Strategies
Real estate referrals are part of general referral marketing. Wikipedia’s definition of referral marketing is the following: “Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their...
by Tobias Schnellbacher | Jan 18, 2024 | Marketing Strategies, Trends & Market Analysis
You may want to read first my article about what makes a real estate niche profitable. So you’ll better understand when I dive into the 5 most profitable real estate niches in 2024. To recap, it depends on these factors: Your individual abilities to develop the...
by Tobias Schnellbacher | Jan 18, 2024 | Lead Generation & Nurturing, Strategies
Someone telling you there are free ways to get real estate leads either isn’t honest or hasn’t thought it through yet. Why? When we dive deeper into what “free” means, we can see it’s not as straightforward as it might seem at first...
by Tobias Schnellbacher | Jan 15, 2024 | Strategies
Let’s first look at how Investopedia defines “profitable.” “While profit is an absolute amount, profitability is a relative one. It is the metric used to determine the scope of a company’s profit in relation to the size of the...
by Tobias Schnellbacher | Jan 15, 2024 | Offline & Local Marketing
I already explored the topic of monthly real estate mailers. It was in my article “Finding the Cheapest Provider for Automated Real Estate Postcards.” It takes a nurturing email campaign offline and applies it to direct mailing. Like nurturing campaigns,...